What are white label web design services?
White label web design services are web design and development that your agency resells as its own while an outside team does the building. You handle the client relationship, the pitch, and the pricing. The build team stays invisible, delivering the finished site under your brand so your client only ever sees you. This matters for a b2b web agency that wins projects faster than it can staff for them, because it turns a hiring problem into a purchasing decision. At Flux we are that backend team for sites, dashboards, and custom development, which means one point of contact instead of juggling separate freelancers for every discipline.
How does white label pricing and margin work?
White label pricing works by giving you a fixed wholesale cost that you mark up to your client at any price you choose. A custom-coded 5-page site starts at $500 from us, and you see that exact price before we start, so there is no guessing when you quote. If you sell that site for $2,500, the $2,000 difference is your margin and we never see your client-facing number. This is margin-aware by design: we price the build, you price the relationship. Larger and fully custom projects are quoted per project up front, so you always know your cost before you commit to a client.
Will a white label partner poach or contact my clients?
A trustworthy white label partner never contacts, pitches, or poaches your clients, and that is a hard rule at Flux. We work fully behind the scenes or under your brand, and everything we deliver lands with your logo, your domain, and your voice. Your client does not get an email from us, does not see our name on an invoice, and has no idea a separate team exists. We understand the fear because brand exposure is the whole reason agencies hesitate to outsource. Our answer is simple: we stay in the backend so you stay the agency of record on every project.
Do I own the site, or is it held hostage?
You own the hosting and keep full control outright, and nothing is ever held hostage. We host the finished site on managed infrastructure or hand the files off to you, your choice, and the site belongs to your client through you. There is no proprietary platform you have to stay locked into and no ransom if you ever want to leave. Every recurring arrangement, including our Care Plans, is month-to-month and cancels with 30 days' notice. Post-launch care runs from a $29 per month hosting-only floor to Lite Care at $97 and Pro Care at $297, all under your brand so you can resell maintenance as recurring revenue.
Does this cover custom builds and dashboards too?
White label fulfillment at Flux covers more than a single site type, which is what a growing digital agency website design practice actually needs. We build custom-coded client sites that are sharp on mobile, and we also handle custom work like CRMs, apps, BI dashboards, and bespoke tools quoted per project. For reporting, we build white-label client dashboards your clients log into under your brand, plus an Agency Command Center that puts every client on one screen. If a client needs SEO, we run white-label fulfillment with per-client setup and unbranded reporting you resell at your own price. One backend team covers sites, dashboards, SEO, and dev, so you are not stitching together vendors as your b2b web development agency scales.
How do I pitch a client before I commit to a build?
Pitch a client with a free homepage mockup before you spend a dollar on the build. Tell us about a client you are trying to close and we will mock up their homepage at no cost, so you can present it as your own work and win the deal first. Once the client signs, we move into the build with 50% due on brief approval and the final 50% on staging approval. Two full rounds of revisions within the original brief are included, so the site arrives the way you promised without surprise fees. This lets you sell confidently because you have something real to show before you ask a client to commit.