What does white-label website design actually mean for your agency?
White-label website design means we build the site and your client sees only your brand on every deliverable. You pitch the work, you set the price, you own the client relationship. We stay invisible. That can mean fully behind the scenes, where our name appears nowhere, or white-labeled on shared assets like a staging link or reporting dashboard that carries your logo. Either way your client never knows Flux is involved. This matters because the thing you're selling is trust, and a client who discovers a hidden vendor mid-project loses trust fast. We built our whole model around never being the reason that happens. We don't contact your clients, we don't upsell them, and we don't pitch them our own services. You sell the site. We build it.
How much does a custom website cost through a reseller model?
A custom-coded 5-page website starts at $500 through Flux, and that's the price we invoice you, not the price your client pays. You mark it up to whatever your market supports and keep the difference. Because the build is custom-coded rather than dragged together in a page builder, it stays sharp on mobile and ships without you babysitting the process. The margin math is the point here. If your local market pays $2,500 for a small business site, your cost is $500 and your margin is the rest, with no developer on payroll and no project you have to personally manage. Larger and more complex builds are quoted per project, and custom tools like CRMs, apps, and BI dashboards are quoted to spec. Everything is delivered under your brand.
How fast can a website get built and shipped?
A simple custom client site ships in about a week, and larger builds take 7 to 10 business days. Custom projects like CRMs, apps, or bespoke tools run 2 to 3 weeks depending on scope. We keep timelines tight by working from an approved brief instead of guessing, and by splitting the project into clear checkpoints: 50% due on brief approval so we can start, and 50% due on staging approval before we push the site live. That structure protects both sides. You never pay the back half until you've seen the staging build and signed off, and we never start production on something you haven't approved. Two full rounds of revisions are included within the original brief, so refinements are expected, not billed as extras.
How does reselling web design protect your client relationships and margin?
Reselling web design protects your margin because you buy the build at a flat wholesale rate and sell it at your own retail price, keeping the entire spread. You never expose your cost, and your client only ever deals with you. We invoice your agency, not your client, so the money and the relationship both stay on your side. The client relationship is protected because we operate under a strict no-contact rule: we never reach out to, poach, or pitch the people you bring us. The finished site belongs to your client through you, and we either host it or hand it off cleanly, so nothing is held hostage if you ever want to move it. You stay the agency of record on every build, start to finish.
What happens after the website launches?
After launch, Flux Care Plans keep the site maintained under your brand on a month-to-month basis, per site, cancellable with 30 days' notice. Plans start at $29 a month for hosting only, Lite Care runs $97 a month, and Pro Care at $297 a month covers request-based work when your client needs ongoing changes. You resell care the same way you resell the build: your price, your brand, your margin. This turns a one-time website sale into recurring revenue without you touching a line of code. Because the plans are month-to-month and per site, you're never locking your client into a contract they'll resent, and you can match the care tier to what each client actually needs instead of forcing everyone onto the same plan.
Who is this website design model not right for?
This website design model is not right for non-agency businesses, agencies with no active clients, or teams only researching for a project down the road. We build for agencies that already have clients who need websites now. If you're a small business looking for your own site, we're not your builder because we work through agencies, not directly with end clients. If you're an agency still hunting for your first client, the model won't help you yet since there's nothing to resell. And if you're just gathering information for something hypothetical, we'd rather be honest than pretend otherwise. We're the backend build team for agencies with real work to deliver. When you have a client to close, we'll even build a free homepage mockup you can pitch as your own.