What is white-label SEO, exactly?
White-label SEO is fulfillment done by a backend team and sold under your agency's brand. The backend builds and runs the work. You keep the client, the pricing, and the credit. Your client never learns another company was involved. For you, that means you can offer a real SEO service without hiring an SEO specialist, buying tools, or learning to do keyword research at 11pm. We handle the setup, the monthly work, and the reporting. You handle the relationship you already own. The difference between white-label SEO and hiring a freelancer is control: a freelancer can go around you, a white-label partner is built not to. We route everything through you, and when we do show up to a client, we show up as your brand.
What's in a Flux SEO plan?
A Flux SEO plan has three parts: a one-time per-client setup, a monthly local SEO engine, and backlinks added only when the market demands them. The setup gets the foundation right so monthly work has something to build on. The monthly engine is where ongoing local SEO lives: the steady work that moves a local business up the map and into more searches over time. Backlinks are not a default line item we pad the invoice with, we add them when a competitive market actually requires them. Everything we deliver comes back to you reported unbranded, so you drop it into your own template, put your price on it, and send it under your name. You decide what to charge. We never see the client's invoice.
How do white-label local SEO services work for your clients?
White-label local SEO services work by putting your brand on the entire client-facing layer while we run the backend. Your local business clients care about one thing: showing up when someone nearby searches for what they sell. We do the on-page work, the local signals, and the monthly maintenance that drives that. Then we report it in a way that reads as your agency's work, because to your client it is. When a client logs in, they log into a dashboard under your brand. When they get a report, your logo is on it. No handoff is ever visible. You can run this fully invisible, where every message routes through you, or client-facing as a member of your team. Either way, the client stays yours and we never solicit them.
How much does it cost and what margin do you keep?
You set the client price and keep the margin, full stop. We charge you a one-time per-client setup plus a monthly fee for the local SEO engine, and backlinks are quoted when needed. We never tell you what to charge your client, and we never see what you charge. Most agencies mark up fulfillment to a healthy retainer because the client is paying for your brand, your relationship, and your accountability, not a line-item cost sheet. Every recurring plan is month-to-month, cancel with 30 days' notice, so you are never locked into carrying a client who churned. The first 100 customers get a permanent Care Plan rate lock, and paying 12 months upfront gets you 2 months free.
Can you deliver a full SEO program plus the website behind it?
We deliver the website and the SEO program as one backend, so you can sell both under a single brand. SEO works better on a site that was built to rank and convert, and we build those too: custom-coded client sites starting at $500, sharp on mobile, delivered white-label. A Standard Site includes conversion tracking and CRM so the leads SEO brings in actually get captured. You can add white-label reporting dashboards for $299 one-time per client so every client logs in under your brand and sees their own numbers. That makes you a complete provider: site, SEO, reporting, and care, all shipped behind you. One backend, one brand, your margin on all of it.
Who is this not a fit for?
This is not a fit for non-agency businesses, agencies with no active clients, or teams only researching for later. We are a backend built for agencies that already have clients asking for SEO and need someone to deliver it under their brand. If you are a local business wanting SEO for yourself, we are not your vendor. If you are an agency that has not landed a client yet, come back when you have one. If you are comparing options to maybe start something next year, we will not be useful yet. We work best when you have real work waiting and need it built now, cleanly, without babysitting, and without any risk to the client relationship you worked to win.