What is a white label SEO dashboard?
A white label SEO dashboard is a branded reporting portal where your clients log in and see their SEO performance under your agency's name, with no trace of the builder behind it. We build it so your logo, brand colors, and domain are what the client sees. Inside it pulls together the numbers clients actually ask about: keyword rankings over time, organic traffic, local map visibility, and backlink progress. The difference between this and a generic analytics tool is ownership. A white label dashboard is yours to resell and yours to brand. Your client never learns that Flux exists, because we run fully behind the scenes and never reach out to the people you serve.
How much does a white label SEO dashboard cost?
A Flux white label SEO dashboard costs a one-time flat $299 per client, not a recurring per-seat license. You pay once to stand up the dashboard for a given client, and it becomes an asset you own rather than software you rent. Most reporting platforms charge a monthly fee per user or per client that climbs as you grow, which quietly eats your margin on every account. Our flat $299 replaces that. You then resell access at whatever price you choose, bundled into a retainer or billed on its own. Because you own it outright, the dashboard keeps paying off on every client you add it to. You set client pricing and you keep the difference.
What goes inside the SEO report your clients see?
The SEO report inside the dashboard shows the metrics clients use to judge whether their money is working: keyword rankings, organic traffic trends, local visibility, and links earned. For local businesses we surface the local SEO report data that matters most, including map pack positions and visibility across the service area. Every number is presented unbranded, which means it carries your agency's name and nothing else. A website SEO report section can show on-page health and technical fixes so the client sees the full picture of what you are managing. The goal is simple. When a client logs in, they get a clear, honest answer to the question every retainer eventually faces, which is whether the work is paying off.
How does the dashboard connect to actual SEO work?
The dashboard is the reporting layer, and it pairs with white label SEO fulfillment when you need the work done too. We handle per-client SEO setup, a monthly local engine, and backlinks when the market calls for them, all reported back unbranded through the same dashboard. That means the results your client sees in the portal are the results of work we delivered under your brand. You can buy the dashboard on its own if you already fulfill SEO in-house, or stack it on top of our fulfillment so reporting and delivery run as one system. Either way your client relationship stays yours. We do not contact, invoice, or poach the people you serve.
Can you put every client on one screen?
Yes, the Agency Command Center puts every client you manage on a single screen so you are not logging into portals one at a time. Each client gets their own branded dashboard to log into, and you get a top-level view across all of them. This matters when you are running SEO for a dozen accounts and need to spot which ones are climbing and which ones need attention before the client asks. The per-client dashboard stays at the flat $299, and the command center gives your team the overview on top. It is built for agencies managing real volume, not for a single site or a team only researching for later.
Who is this white label dashboard not a fit for?
This white label SEO dashboard is not a fit for non-agency businesses, agencies with no active clients, or teams only researching for a project down the road. We build for agencies that already have clients asking for reporting right now. If you are a single business wanting to track your own SEO, a standard analytics tool will serve you better and cost less. The $299 flat model pays off when you are reselling to clients under your brand and keeping the margin, which only works if you have clients to resell to. We would rather tell you that up front than sell you something you will not use.