What is an online marketing platform for a small business?
An online marketing platform for a small business is a website that generates leads paired with a dashboard that reports results, presented as one branded experience the owner can log into. Small-business owners don't want ten logins and a spreadsheet; they want one place that answers 'is my marketing working.' For an agency, that means two deliverables you can package and resell: a custom-coded site with lead capture built in, and a reporting dashboard the client sees under your name. We build both. The site is where the marketing happens, and the dashboard is where the client sees it happen, which is what makes the whole thing feel like a platform instead of a pile of services.
How does the client dashboard become the 'platform' clients see?
The client dashboard is the surface your small-business client logs into, and it's what turns a bundle of services into something that feels like a product. Flux Client Dashboards are a flat $299 per client, built from a production dashboard platform and themed entirely to your brand, so your client sees your logo, your colors, and your login. The owner gets one screen that surfaces the marketing signals they care about instead of a monthly PDF they skim once. On your side, an agency command center puts every client on one screen, so you can see the whole book at a glance. Your client never learns Flux exists. The dashboard reads as your software, because as far as they're concerned, it is.
How does the website fit into the platform?
The website is the engine of the platform, because that's where leads are actually captured and where the marketing you sell has somewhere to land. We build custom-coded client sites starting at $500 for a clean 5-page build, sharp on mobile and shipped without babysitting. Lead capture forms and landing pages live on the site itself, and the resulting activity is what surfaces in the client's dashboard, so the two pieces tell one story. Simple client sites ship in about a week and larger builds in 7 to 10 business days. Builds split 50% on brief approval and 50% on staging approval, with two full rounds of revisions included, so you always know the cost before work starts and you're never quoting your client blind.
How do agencies resell this platform and keep the margin?
Agencies resell this platform by buying the build at a fixed price from us and setting their own price to the client, keeping the spread. A dashboard costs you a flat $299 per client and a starter site starts at $500, and what you charge on top is yours. Because everything lands under your name, there's no ceiling imposed by a SaaS company's per-seat pricing and no logo that isn't yours. You can bundle the site, the dashboard, and ongoing SEO into a monthly retainer and price it however your market supports. We quote you clearly and privately; your client sees one number, from you. This is resale math you already do every day, applied to a product we build and you own.
What about ongoing work after the platform launches?
Ongoing work after launch is handled through month-to-month Care Plans so your client's platform stays maintained without you touching code. Hosting starts at $29/mo on fast managed infrastructure, Lite Care is $97/mo and adds small content edits, and Pro is $297/mo for request-based work. Every plan is month-to-month, cancel with 30 days' notice, and all of it runs under your brand. If a small-business client wants a new landing page, a tweak to their capture form, or a fresh section on the site, that request flows to us and comes back looking like your team did it. You can also resell white-label SEO fulfillment on top, reported unbranded, so the platform keeps producing leads month after month rather than sitting static after launch.
When is a custom build the right call instead of the standard platform?
A custom build is the right call when your small-business client needs a tool the standard site-plus-dashboard combo can't cover, like a CRM, a booking web app, or a bespoke BI dashboard. We build custom tools to spec, quoted per project and delivered under your brand, with custom projects typically landing in two to three weeks. Most small-business platforms don't need this, and we'll tell you honestly when a $500 site and a $299 dashboard already do the job. But when a client's operation genuinely needs custom software, you don't have to turn the work away or refer it out to someone who might poach the account. You bring us the brief, we build it under your name, and it stays yours.