What is white-label SEO, exactly?
White-label SEO is SEO work produced by one company and sold under another company's brand. You sell the service to your client as your own, we do the fulfillment in the background, and the client never knows we exist. The deliverables, dashboards, and reports carry your name, not ours. This lets you offer a full SEO service without building an internal team of specialists, writers, and link builders. The practical difference between white-label and a normal vendor is invisibility: a white-label SEO provider is structured to stay behind the scenes, so your brand stays front and center with your client at every step.
How does white-label local SEO work at Flux?
White-label local SEO at Flux runs in three moving parts so you only pay for what a client's market actually needs. First is a one-time per-client setup that fixes the foundation: Google Business Profile, on-page basics, citations, and the tracking that makes reports honest. Second is a monthly local engine that keeps the work going month over month, which is what moves local rankings and keeps the client paying. Third are backlink and authority tiers you add on top when a client is in a competitive market and needs more off-page weight. We quote you a wholesale price for each piece, you mark it up to your own client price, and you keep the spread. You decide what to bundle into your SEO plan and how to position it.
How do the reports stay under my agency's brand?
Every SEO report we produce ships unbranded, which means no Flux logo, no Flux name, and nothing that points a client back to us. You add your own branding and send it to your client as your team's work. The same holds for client dashboards: each client logs into a reporting view under your agency's brand at a flat $299 per client, and our Agency Command Center puts every client on one screen for your team only. Your client sees your name, talks to your account manager, and pays your invoice. We stay invisible by design, so the relationship and the trust stay with you.
What does a white-label SEO program actually cost, and what's my margin?
A white-label SEO program is priced wholesale to you so your margin is the gap between what we charge and what you charge your client. We quote a one-time per-client setup, a monthly fee for the local engine, and optional backlink or authority tiers priced per client when the market calls for it. You are free to set any client price you want on top of those numbers, and we never see or touch your client's billing. Because the recurring work is month-to-month with 30 days' notice, you are not locked into a contract you cannot adjust as clients come and go. The simplest way to think about it: we are a cost line in your SEO fulfillment, and everything above that line is your profit.
When is white-label local SEO not the right fit?
White-label local SEO is not the right fit if you are not an agency with active clients. We only work with agencies, so we are not for a local business trying to do its own SEO, for a brand-new agency with no clients signed yet, or for a team that is only researching for a project far down the road. We are an extension of your team, which means you need real client demand for us to fulfill against. If you have clients asking about local rankings right now and you want a dependable backend SEO provider that stays out of sight, that is exactly what we are built for. We would rather tell you we are not a fit than sell you a program you cannot use.