What digital marketing services can you resell as a white-label agency?
You can resell four core service lines through a white-label backend team: client websites, client dashboards, SEO fulfillment, and custom development. Client websites are custom-coded, sharp on mobile, and delivered ready to hand off. Client dashboards are branded reporting portals your client logs into under your name. SEO fulfillment covers per-client setup, an ongoing local engine, and backlinks when the market demands them, all reported unbranded. Custom builds cover CRMs, apps, and BI dashboards quoted per project. Each line is something you mark up and resell, not a cost center you staff. That means a branding agency can offer full web builds, and a creative agency can add SEO retainers, without ever posting a job listing.
How does white-label fulfillment protect your client relationship?
White-label fulfillment protects your client relationship by keeping every touchpoint, invoice, and deliverable under your brand. We never contact, poach, or pitch your clients. The relationship, the revenue, and the billing stay under your name. Your client never knows Flux is a separate company, because we can work fully behind the scenes or hand off files that carry no trace of us. When we deliver a homepage mockup for a prospect you're chasing, you pitch it as your own work. If the client signs, you pay us. If they don't, you owe nothing. That structure removes the fear that stops most agencies from outsourcing: exposure. You stay the only company your client sees.
What does it cost to add these services and what are the timelines?
Client websites start at $500 for a fully custom five-page build, dashboards are $299 flat per client, SEO is priced per client, and custom builds are quoted per project. Simple client sites ship in about a week. Larger builds land in 7 to 10 business days. Fully custom work runs two to three weeks. Every build splits 50% upfront on brief approval and 50% on staging approval, with two full rounds of revisions included. After launch, care plans keep sites healthy month to month: hosting-only from $29, Lite Care at $97, and Pro at $297, all cancelable with 30 days' notice. You mark up each number, quote your client your price, and keep the difference as margin.
How do client dashboards let you resell reporting under your brand?
Client dashboards let you resell reporting by giving each client a branded portal they log into under your name for $299 flat per client. Your client sees your logo, your colors, and your domain, not ours. Alongside the per-client view, an Agency Command Center puts every client on one screen so you can manage the whole book at a glance. Reporting is one of the easiest services to resell because clients want proof of work and you want retention. A dashboard turns raw results into a recurring product with a fixed cost and a price you control. It works whether you're a digital marketing company running paid media or a creative agency proving design impact.
Who is this backend model right for, and who is it not for?
This backend model is right for marketing agencies that already have active clients and demand they can't fully deliver on. If you're closing work and need a team to build sites, dashboards, SEO, and custom dev under your brand, we fit. We are one backend team with clear scope and clean handoff, so you get sites, reporting, and development from a single source instead of juggling freelancers. This is not a fit for non-agency businesses, agencies with no active clients, or teams only researching for later. We host on managed infrastructure or hand the build off to wherever you like. The site belongs to your client, and we keep nothing hostage.