Why does a branding agency need a build partner?
A branding agency wins on identity, positioning, and design, but clients almost always ask for the website that carries that brand into the market. Turning a beautifully designed brand into a live, fast, mobile-sharp site is a different skill, and staffing full-time developers to do it is expensive and slow to fill. We exist to close that gap: you keep doing the brand work you are great at, and we handle the build so you never turn down revenue or refer it out to a shop that might steal the account. This lets you sell websites, dashboards, and custom tools as your own service line without carrying a dev team on payroll.
How does white-label website delivery work for a branding agency?
White-label delivery means the finished website ships under your agency's brand with no trace of us anywhere in the process. Your client sees your work, your invoices, and your name on the project, while we build quietly in the background. We take your brand direction and turn it into a custom-coded site, host it on managed infrastructure or hand it off to you, and keep nothing hostage: the site belongs to your client, through you. If you prefer to be client-facing under your own brand or run us fully behind the scenes, both work. We never reach out to your clients, and we never rebrand what you sell.
What does it cost and how is the margin structured?
Client sites start at $500 for a clean, custom-coded 5-page build, and you charge your client whatever you want on top, so the entire markup is your margin. A branding agency that already commands premium fees for identity work can resell a $500 build for several times that and keep the difference. Builds split 50% upfront on brief approval and 50% on staging approval before anything goes to production, so you are never paying for work you have not seen. Two full rounds of revisions are included within the original brief, and any scope change gets quoted before we touch it, which keeps your project economics predictable when you price the client.
What can a branding agency resell beyond websites?
Beyond websites, a branding agency can resell client dashboards, SEO fulfillment, and fully custom builds, all under its own brand. We build white-label reporting dashboards clients log into under your brand, plus an Agency Command Center that puts every client on one screen. We run white-label SEO fulfillment with per-client setup, a monthly local engine, and backlinks when the market demands them, reported unbranded so you resell it at your price. For clients who need more than a site, we build CRMs, apps, BI dashboards, and custom tools to spec, quoted per project and delivered under your brand. One backend team covers sites, dashboards, and dev with clear scope and clean handoff.
How do you keep a client's site working after launch?
After launch we offer month-to-month Care Plans so the site your branding agency sold stays fast and current without you touching code. Plans start at $29/mo for hosting only, Lite Care runs $97/mo, and Pro covers request-based work for clients who need regular changes. Every Care Plan is month-to-month and cancels with 30 days' notice, so you are never locked in and neither is your client. You resell care at your own rate, which turns a one-time build into recurring revenue attached to the account you already own.
When is Flux not the right fit for a branding agency?
We are not the right fit if you want a creative partner to lead brand strategy, run campaigns, or own the client relationship, because those are your job and we stay out of them. We are a backend build team, not a full-service agency, so we do not pitch clients, manage marketing programs, or make positioning decisions for you. If you need someone to hand you finished brand deliverables and take the client off your plate, that is not us. We are the right fit when you already have the client and the brand direction and simply need the site, dashboard, or tool built cleanly and shipped under your name.